Business & Burgers S01:E09 – Building A Fan Following: Barry Meguiar Talks Cars & Community

More than a century ago, Meguiar’s began as a furniture polish product, created in the garage of Frank Meguiar, Jr. Now representing the third generation of the company, Barry Meguiar has evolved the brand, bringing it to retail and transforming it into a global car care company. Going a step further, Barry created the popular television series, Car Crazy Central, a car show not just about stand-out vehicles, but the people who love them.

How can you go about creating an avid customer base brimming with passionate fans? Boasting an 82% customer retention rate, Barry is a master of identifying the ideal customer and breaks down his four-step secret to building brand loyalty with a marketing plan fit for any entrepreneur, regardless of ad budget. All this and more while we enjoy another epic meal at Muldoon’s Irish Pub. On today’s menu: the St. Paddy’s Burger, a savory beef patty with Dubliner cheese, bacon and avocado. Yum!

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