On the last episode with Les Stroud, Scott and Alan learned some excellent business advice from the creator of Survivorman. This time, they’ll focus on the importance of technology and knowing how to use it to your benefit. Les explains that social media is just the digital version of a billboard – Knowing what you want the world to see and where to project your message is key to draw in a crowd. In order to keep your audience, however, content is king and authenticity is crucial.
It’s important to keep in mind that even when you follow best practices, you can still get stuck. When this happens, Les’ advice is simple: perseverance, perseverance, perseverance! According to Les, there is always a way around obstacles in your path. You can jump over hurdles, you can go around speedbumps, and if you run into a roadblock – get on a different road. In addition, Les encourages entrepreneurs to practice gratitude. Focus every day on what you do have instead of what you don’t.
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