Next Launch! The Critical 90 Days from Idea to Market
Want to get your big idea to market? Now you can – in just ninety days. Ninety-seven per cent of a rocket’s fuel is used in the first three feet of its launch. The same is true when launching a new business, product or service. These first few steps are absolutely critical and help determine which ventures will take off and which will fail.
Written by Scott Duffy.
Scott Duffy has developed a practical approach for turning your big idea into a thriving venture by focusing on the crucial ninety-day period immediately before, during and after starting your business. Based on his own experiences as a successful serial entrepreneur who has worked with Richard Branson and Tony Robbins – and true stories of other big names in business – Duffy has collected all of the lessons you need for launching a successful new venture.
Duffy’s rapid-fire, 90-day plan walks you through:
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- The Prelaunch Checklist: What it takes to get your house in order, develop your plan, and limit your personal risk every step of the way.
- Fuelling the Tank: How to assemble your resources, pull together your team and capital, and ready your business to execute successfully.
- Countdown and Blastoff: How to bring your idea to market through partnerships, marketing initiatives, and customer-engagement strategies.
‘Launch! will help any entrepreneur take a new business to the moon. Scott Duffy’s step-by-step advice is like mission control for getting your next great idea off the ground’ – Harvey Mackay, author of the #1 New York Times bestseller Swim with the Sharks Without Being Eaten Alive
