Scott Duffy and Alan Taylor interview Pooneh Mohajer. Pooneh Mohajer, CEO and Co-founder of tokidoki, is a serial entrepreneur who in 1999 sold her first company Hard Candy Inc. (a color cosmetics company that revolutionized the nail enamel and cosmetic industries worldwide), to LVMH, Moët Hennessy Louis Vuitton SA, an international luxury goods conglomerate. Since 2005, Pooneh has overseen the growth of tokidoki into a global lifestyle brand which has amassed a cult-like following for its larger-than-life characters, megawatt partnerships and diverse array of products, ranging from handbags to apparel to slot machines. Pooneh received her Juris Doctor from California Western School of Law and her BA from Vanderbilt University.

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