First impressions matter. People make up their minds about who you are, and whether or not they are going to buy from you, all within a matter of seconds.
If you got into an elevator on the ground floor of a building, and had to make the perfect presentation to sell yourself or your big idea by the time you reach the top floor, could you do it? Could you communicate in a crisp, clear, and concise way that influences others?
If the answer is no, I recommend developing your own “elevator pitch”.
A good elevator pitch helps ensure that you always put your best foot forward.
What should be included in your elevator pitch?
- Your name
- Your job title
- Company name
- What you company does
- The market your company serves
- How customers benefit from your product
* Each answer should be no more than one sentence.
Finally, at the end of your elevator pitch, you should always ask for the order.
- Can you benefit, or is there someone you know that can benefit from our product or service?
Now, anytime someone asks what you do, you’ll be prepared. You will make a great impression. You will have put your best foot forward.